Product Marketing Specialist (Acquisition/Retention)

Wolfram Research is looking for a modern marketer with a passion for data and technology to help us grow customers for our new Wolfram Cloud and Wolfram Language based products. You will have a chance to be part of growing our new approach to programming and computing introduced by the Wolfram Language, and work in a cross-functional team to help execute creative strategies.

Responsibilities:

• Collaborating closely with the business analysis team to come up with creative and metric-based campaigns for customer acquisition, engagement, conversion, and retention
• Planning and optimization of in-bound marketing campaigns, which might include:
• SEO
• Google ads
• A/B testing of landing pages
• In-product marketing
• Email campaigns
• Opportunity management—capturing leads from awareness campaigns and defining engagement strategies
• Testing new strategies for growing customers, e.g. referral programs, viral campaigns
• Promotion campaigns focused on upgrading existing customers
• Planning customer lifecycle emails and in-products messages
• Planning product/new feature release communication campaigns
• Collaborating with PR or social media strategies in relation to product marketing campaigns

Requirements:

• 3+ years of product marketing experience
• Marketing or related degree (mix with a technical degree is a plus)
• Strong English communication skills—experience in copy writing and email marketing
• Growth-hacking passion or experience
• Knowledge and experience in modern marketing methods
• Exposure to developer community or personal experience in programing is a big plus
• Lean methodology or startup experience is a plus

Location: Champaign, IL

AA/EOE/Vet/Disabled